Let's Get Engaged! Crossing the Threshold of Marketing's Engagement Era: Proceedings of the 2014 Academy of Marketing Science (AMS) Annual Conference ... of the Academy of Marketing Science)

Engagement

von: Michael W. Obal · Nina Krey · Christian Bushardt

Gebunden

ISBN: 978-3-319-11814-7

ISBN-10: 3-319-11814-5

Springer · 2015