Vertical Cooperative Advertising in Supply Chain Management: A Game-Theoretic Analysis (Contributions to Management Science)

Cooperative

von Gerhard Aust

Taschenbuch

ISBN: 978-3-319-38442-9

ISBN-10: 3-319-38442-2

Springer · 2016

Siehe auch:
2014Gebundene AusgabeVertical Cooperative Advertising in Supply Chain Management: A Game-Theoretic Analysis (Contributions to Management Science)