Relationship Marketing: Gaining Competitive Advantage Through Customer Satisfaction and Customer Retention

Relationship

von: Thorsten Hennig-Thurau · Ursula Hansen

Gebunden

ISBN: 978-3-540-66942-5

ISBN-10: 3-540-66942-6

Springer · 2000

S. auch:
2013TaschenbuchRelationship Marketing: Gaining Competitive Advantage Through Customer Satisfaction And Customer Retention