Shopper Behavior at the Point of Purchase: Drivers of In-Store Decision-Making and Determinants of Post-Decision Satisfaction in a High-Involvement ... (Schriften zu Marketing und Handel, Band 18)

Satisfaction

von Toni Schmidt

Gebunden

ISBN: 978-3-631-67494-9

ISBN-10: 3-631-67494-5

Peter Lang GmbH, Internationaler Verlag der Wissenschaften · 2016