Shock advertising. Are consumer responses affected by culture? A case study on Benetton campaigns under Oliviero Toscani examining German and English ... Colours - United Opinions - United Cultures

responses

von Kerstin Holz

Taschenbuch

ISBN: 978-3-638-68889-5

ISBN-10: 3-638-68889-5

GRIN Verlag · 2007