The Silver Market Phenomenon: Marketing and Innovation in the Aging Society

Phenomenon

von: Florian Kohlbacher · Cornelius Herstatt

Gebunden

ISBN: 978-3-642-14337-3

ISBN-10: 3-642-14337-7

Springer · 2010

S. auch:
2010PaperbackThe Silver Market Phenomenon: Marketing and Innovation in the Aging Society