Neuroelectrical Brain Imaging Tools for the Study of the Efficacy of TV Advertising Stimuli and their Application to Neuromarketing (Biosystems & Biorobotics, Band 3)

Neuromarketing

von: Giovanni Vecchiato · Patrizia Cherubino · Arianna Trettel · Fabio Babiloni

Gebunden

EAN=ISBN-13: 978-3-642-38063-1

ISBN-10: 3-642-38063-8

Springer · 2013