The Preference-Driven Lead User Method for New Product Development: A Comprehensive Way to Stimulate Innovations with Internal and External Sources (Forschungs-/Entwicklungs-/Innovations-Management)

Entwicklungs

von Alexander Sänn

Taschenbuch

ISBN-13: 978-3-658-17262-6

ISBN-10: 3-658-17262-2

Springer Gabler · 2017