A Nonparametric Approach to Perceptions-Based Market Segmentation: Foundations

Segmentation

von: Josef A. Mazanec · Helmut Strasser

Taschenbuch

ISBN: 978-3-7091-0544-3

ISBN-10: 3-7091-0544-7

Springer · 2011

S. auch:
2000Gebundene AusgabeA Nonparametric Approach to Perceptions-Based Market Segmentation: Foundations (Interdisciplinary Studies in Economics and Management, Band 1)