Trust of Potential Buyers in New Entrepreneurial Ventures: An Analysis of Trust Drivers, the Relevance for Purchase Intentions, and the Moderating ... or Service Qualities (Entrepreneurship)

Entrepreneurial

von Gunnar Wiedenfels

Taschenbuch

ISBN-13: 978-3-8349-1673-0

ISBN-10: 3-8349-1673-0

Gabler Verlag · 2009