SERVICE INNOVATION IN THE HOSPITALITY INDUSTRY: THE EFFECT OF SERVICE INNOVATION AND CUSTOMER CHOICE ON CUSTOMER VALUE IN THE HOSPITALITY INDYSTRY IN MALAYSIA

HOSPITALITY

von BHUVANES VEERAKUMARAN

Taschenbuch

Details (Deutschland)

ISBN-13: 978-3-8383-5529-0

ISBN-10: 3-8383-5529-6

LAP Lambert Academic Publishing · 2010