Role of CSR to create positive positioning in country branding: The role of corporate social responsibility to create positive positioning in the branding of a country and particular to Pakistan

positioning

von: Ishtiaq Ahmad Din · Aamir Sohail · Kashif Shahzad

Taschenbuch

ISBN-13: 978-3-8383-8742-0

ISBN-10: 3-8383-8742-2

LAP LAMBERT Academic Publishing · 2010