BRAND LOYALTY-A STUDY OF CELLULAR SERVICES IN ANDHRA PRADESH, INDIA: APPLICATION OF THEORY OF BRAND LOYALTY IN DESIGNING INNOVATIVE MARKETING STRATEGIES FOR CELLULAR COMPANIES

INNOVATIVE

von Dr HARJOTH KAUR

Taschenbuch

ISBN-13: 978-3-8433-8960-0

ISBN-10: 3-8433-8960-8

LAP LAMBERT Academic Publishing · 2011