Value Chain Marketing: A Marketing Strategy to Overcome Immediate Customer Innovation Resistance (Contributions to Management Science)

Management

von Stephanie Hintze

Gebunden

ISBN: 978-3-319-11375-3

ISBN-10: 3-319-11375-5

Springer · 2015

S. auch:
2016TaschenbuchValue Chain Marketing: A Marketing Strategy to Overcome Immediate Customer Innovation Resistance (Contributions to Management Science)