Value Chain Marketing: A Marketing Strategy to Overcome Immediate Customer Innovation Resistance (Contributions to Management Science)

Innovation

von Stephanie Hintze

Taschenbuch

ISBN-13: 978-3-319-38478-8

ISBN-10: 3-319-38478-3

Springer · 2016

Siehe auch:
2015Gebundene AusgabeValue Chain Marketing: A Marketing Strategy to Overcome Immediate Customer Innovation Resistance (Contributions to Management Science)